Emmanuel Josef Margold
Austrian, 1888 - 1962
Biscuit box, c. 1925

H. 4 1/2 x W. 8 1/4 x D. 5 in.

After being Josef Hoffmann’s assistant, Emmanuel Josef Margold joined the Darmstadt artists’ colony in 1911 and the next year started creating packaging, window displays, and shop fittings for the Hermann Bahlsen Biscuit Factory in Hanover. One of his most striking pieces, this biscuit box reflects his early architectural training and Viennese background. The box’s silhouette recalls Austrian buildings (especially chalets) from the turn of the century, whereas its dazzling all-over graphics reflect the decorative style of 1920s Vienna. Providing a rhythmic counterpoint to the staid architectonic form, the designs consist of berries, tendrils, flames, and chevrons, all interwoven into bright patterns inspired by Czechoslovakian and Hungarian folk art.