Berthold Löffler
Austrian, 1874 - 1960
Albert Berger, printer (Vienna, Austria)
Künstschau Wien (Vienna Art Exhibition), 1908

image:   H. 14 3/8 x W. 19 5/8 in.
sheet:   H. 21 1/4 x W. 26 1/2 in.

In 1907, the Viennese avant-garde leased land just off the city’s Lothringstrasse for staging art exhibitions. With several other architects, Josef Hoffmann designed a prefabricated pavilion with 54 galleries, a theater, and a café with adjoining terraces, courtyards, and gardens.

Using the title "Kunstschau Wien," the first exhibition opened in May 1908. Berthold Löffler designed this vivid poster to advertise the show, which included works by 179 artists. One entire gallery was devoted to the applied designs of the Wiener Werkstätte, and Room 10 featured their posters and graphic designs. The bright colors, black outlines, and bold lettering seen here typify the graphic style of the Wiener Werkstätte.