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12.

"Ornament is Crime."

—Fin-de-siècle enfant terrible, Adolf Loos, penned this no-nonsense declaration as an obvious reaction to turn-of-the-century excess. The following variations-on-a-theme are taken from his book entitled, Decoration and Crime, 1908.

"Cultural evolution is equivalent to the removal of ornament from articles in daily use."

Anonymous

"Ornamentation as a rule makes the product more expensive."

Anonymous

"Lack of ornamentation leads to a decrease in production time and a raise in wages."

Anonymous

"Ornament is wasted work effort and therefore wasted wealth."

Anonymous