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Investing.While the two often go hand in hand, investing in art is not collecting. They frequently are at odds with one another, and, clearly remain two distinct objectives. Both pursuits are legitimate and fulfilling. Be honest with yourself. Do you find yourself talking more about value or aesthetics? Decide which route you've chosen then pursue it without compromise. Few are more resistible than the bargain hunter who must tell you how little was paid for a piece, or the purse-proud entrepreneur who boasts about how much was made in his investment. You can always rationalize that funds expended will be returned one day, but "don't bank on it."